IndiaInsurance
9th March 2009, 04:56 AM
Life Insurance Corporation, a public sector behemoth set up in 1956, is facing a tough competition from new life insurers on all fronts. DK Mehrotra, managing director, LIC in an exclusive interview with FE s Sitanshu Swain and Kumud Das explain the strategies, the state-owned insurer is devising to protect its turf. Was Jeevan Aastha, which collected Rs 10,000 crore instead of the targeted amount of Rs 25,000 crore, a failure or a success? If I had not created a hype that we could collect Rs 25,000 crore, then I would not have been able to reach the real goal. I ...
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More... (http://in.biz.yahoo.com/090308/50/6zk5f.html)